Prosen is President and CEO of the Prosen Center for Business Advancement. In addition to offering training programs, he speaks to a wide range of businesses, professional associations, and not-for-profit organizations. He was formerly the Senior Vice President for Sabre, Vice President of Professional Services for Hitachi, and Managing Partner at AT&T Global Information Solutions/NCR.
Prosen provides a remarkably cohesive, comprehensive, and cost-effective action plan by which to achieve desired results, whatever they may be. His specific recommendations will be of substantial value to all organizations, regardless of size or nature. He addresses issues of greatest interest to decision-makers such as avoiding or breaking what he calls “crippling habits” as well as prudent management of resources and accurate measurement of “what matters.”
The substantial value of the book’s content will be derived from three factors. First, Prosen focuses almost all of his and his reader’s attention on what to do and how to do it, rather than on delineation of theories, hypotheses, etc. Especially for owners/CEOs of small businesses, this “meat and potatoes” approach will be especially appreciated. Also, his recommendations are sound, albeit obvious, and explained with commendable clarity. Finally, Prosen immediately establishes and then sustains a direct rapport with his reader. The tone of his remarks is conversational, or more accurately tutorial.
Despite this book’s title, its contents are really based on a theory–a very sound theory–which can be summarized as follows: All organizations which achieve and then sustain success have effective leadership in all areas and at all levels; manage resources prudently; offer substantial value to each client or customer; accomplish more and better results in less time and at a lower cost; constantly improve; and treat their people so well that those who work for competitors would much prefer to work for them. If you are looking for a formula for success, what Prosen offers may suffice. Read his book and you’ll learn how to apply it properly.
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