Gulati is a Michael L. Nemmers Distinguished Professor of Electronic Commerce and Technology at the Kellogg School of Management, Northwestern University. Sawhney is a McCormick Tribune Professor of Technology and Chair of the Technology Industry Management program at Kellogg. Paoni is a Clinical Professor Technology at Kellogg.
This is one of the books comprising a series produced by faculty members at the Kellogg School of Management at Northwestern University. None of the volumes in this series are an “easy read.” On the contrary, each volume requires, but will reward, a careful consideration of its contents. In this volume, the editors explain that “the insight that motivated [assembling the contributions] is simple, yet powerful: Students don’t merely consume knowledge, they co-create knowledge.” The material is organized as follows:
The editors and their collaborators are to be commended on both the scope and depth of material discussed. Careful readers are rewarded with insights and frameworks that can help them make sense of the increasingly confusing business prospects of the many new technologies that are “breathlessly hyped in the media.” There is an abundance of evidence to suggest what the editors characterize as a “big gulf between a hot technology and a profitable business.” The editors hope that their book will help readers to recognize and understand this gap so that they can “find ways of bridging it.”
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