New product development represents a generation of market-led, commercially viable innovations that support the company’s business plan with manageable risk. Introducing a new product can be an extremely arduous experience unless there is a systematic approach to managing the portfolio of product introductions so that the gap is bridged between diverse sales and engineering philosophies.
By building decision-making processes and project steps into initial plans, the company will not get confronted with last-minute decisions regarding product requirements, price point, or customer expectation.
Through Thomas Group's Process Value ManagementTM (PVMTM), companies can build an infrastructure chartered to listen, respond, and anticipate the market. We help sales, marketing, applications, field service, customer service, engineering, and other support groups learn to ask strategic questions about customer trends and listen objectively to the answers obtained.
Every new product must be thoroughly analyzed in order for all of its associated processes to be flawlessly launched to customer satisfaction. Thomas Group will help your company align a new product’s strategic intent, coordinate and execute functional handoffs, and track transparent and measurable processes so that a product launch runs successfully and without hardship. Click here for New Product Development Guide.